CASE STUDY

The Taylor Group

The all-in-one Publish platform was the perfect upgrade for a pair of Taylor News Group websites.

The Taylor Group of Newspapers publishes The Murray Pioneer and The Bunyip Press, based in regional South Australia. One of the leading news providers in the regions, the Taylor Group needed an upgrade of their dated digital publishing infrastructure and were looking to consolidate various platforms into one modern tech stack. That’s where Publish came in.

How we helped

In 2021, we were engaged to upgrade for The Pioneer and The Bunyip. The project involved migrating content from two old WordPress sites into the Pagemasters Publish platform, while also migrating users from a flipbook viewer and existing paywall. The newspapers now use the Publish platform as their sole CMS for articles and PDF editions, which are available to subscribers behind the paywall.

The Taylor Group came on board with our Starter pack for the two websites, plus a business directory add-on. A local directory is a reliable way to ensure new websites are revenue-positive from day one. 

During the consultation process, we discussed various strategies around paywall configuration and costings, ad management and data acquisition. 

Project features include:

  • Paywall – paid and freemium plans
  • Content migration
  • User migration
  • Asset manager
  • Ad manager
  • Business directory
  • Event calendar
  • Training and support
  • Hosting

[Pagemasters] certainly made the transition experience very thorough and smooth. Everyone is thankful we now have something functional and clean that we can be proud of and really promote.

Ben Taylor, Managing Director, the Taylor Group of Newspapers

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