CASE STUDY

Fassifern Guardian & Tribune

Fassifern Guardian
After more than a century of print, the Fassifern Guardian launched into the digital age with a dynamic news website.

The Fassifern Guardian & Tribune signed up to our Starter plan to get their first digital newsroom off the ground after 118 years of being print-only. 

 

The Starter package provided all the tools and support to allow this third-generation family-owned newspaper to boldly revamp their publishing model. Based in Boonah, 88km south-west of Brisbane, the new web presence has seen The Guardian & Tribune not only reach more readers in the immediate area but grow audiences into neighbouring districts. 

 

guardiantribune.com.au

How we helped

In 2019, Pagemasters was engaged to build a news website powered by the Publish platform. Working closely with the digital editor, the site was designed to showcase the publisher’s stunning photography and as a vehicle to promote both the company’s print and online services. Our experienced project team helped The Guardian & Tribune formulate a premium content strategy intended to grow the digital arm of the business in a measured way.

 

The site now averages more than 50,000 page views a month – a great return for a local paywalled news site – while print circulation continues to increase. 

Package features include:

  • Paywall – freemium and paid plans
  • Asset manager
  • Ad manager
  • MailChimp integration 
  • Event calendar
  • Training and support
  • Hosting

Publishing a digital website was paramount to future proofing our newspaper. Pagemasters made this an easy task for us with lots of communication and listening to our ideas. The Publish CMS is easy to use and our website is on par or better than any in the state. Our subscribers have let us know on many occasions that they love the professional and clean design of the website.

Drew Creighton, Digital Editor, Boonah Newspapers

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